At the heart of the WYLDER philosophy is a belief in sourcing potent botanicals from the world’s most vital landscapes. Deep within the remote purity of New Zealand, we found a remarkable ingredient that embodies this belief: Harakeke Oil. More hydrating and soothing than aloe, this precious extract from the native flax plant is a cornerstone of our formulas, delivering exceptional moisture and calm to the skin. Here is why we journeyed across the world to bring its quiet power to your daily ritual.
 |
For centuries, the Māori people of New Zealand have revered the Harakeke plant as a source of healing and connection. Traditionally used to treat wounds and soothe skin ailments, its true power lies in the clear, gel-like sap produced at its base. This substance provides a unique form of deep, lasting hydration, rich in natural humectants that draw moisture to the skin. Harakeke Oil is exceptionally effective at soothing irritation and calming the look of redness. Rich in vital fatty acids like linoleic acid, it works to fortify the skin's natural moisture barrier, helping to lock in hydration and improve the skin’s resilience. This makes it an invaluable ingredient for comforting dry, stressed, or sensitive complexions. |
From the windswept coasts of New Zealand directly to your skincare ritual, Harakeke Oil is a testament to the gentle, restorative power of nature. It is a perfect example of how the right wildcrafted botanical can bring the skin into a state of beautiful, harmonious balance.
Experience the Power of Harakeke
We harness the hydrating and barrier-supporting properties of New Zealand Harakeke Oil as a cornerstone ingredient in our Harakeke Purifying Cleansing Oil and Willowherb Restorative Face Oil. Discover how this potent botanical can elevate your daily ritual.
