INSIDE WYLDER
Ingredients chosen with purpose.
OUR FORMULATION PHILOSOPHY
Botanical depth. Visible results.
WYLDER formulas begin with distinctive Canadian and New Zealand botanicals, selected for the way they soothe, replenish, protect and condition the skin. We pair them with proven skincare actives and carefully chosen formula essentials to create products that feel beautiful to use and deliver clear, visible results.
This guide explores the plants at the heart of WYLDER, key actives and supporting ingredients used throughout our formulas.
Radiant skin. Naturally.
OUR SIGNATURE BLEND
The WYLD Botanical Complex
The heart of every WYLDER formula.
Every WYLDER formula draws from the WYLD Botanical Complex, our signature blend of whole-plant infusions made with wildharvested Canadian and wildcrafted New Zealand botanicals. By working with the plant as a whole, the Complex brings together a broad spectrum of antioxidant, soothing and nourishing plant compounds to support visible results and skin that looks balanced, well cared for and more resilient.
THE PLANTS INSIDE WYLDER
Explore the botanicals at the heart of our formulas.
Explore the Canadian, New Zealand and globally sourced botanicals that help define WYLDER formulas, including how they work, why we use them and where they can be found.
WILDHARVESTED · CANADA
Fireweed (Willowherb) Extract
Chamerion angustifolium
Fireweed, also known as willowherb, is a flowering plant found across Canada. Named for its ability to return quickly to burned and disturbed landscapes, it produces tall stems of vivid pink flowers through the summer.
Fireweed contains a diverse range of protective polyphenols, including flavonoids and ellagitannins. One of its characteristic compounds is oenothein B, an ellagitannin studied for its antioxidant and soothing activity.
In skincare, these plant compounds help neutralize free radicals created by everyday environmental exposure while calming the look of redness and visible irritation. Fireweed extract helps skin feel comfortable and well cared for, making it especially valuable in formulas designed for delicate, dry or sensitive skin.
WYLDER uses wildharvested Canadian Fireweed extract for its combination of calming care and antioxidant protection, helping maintain skin that looks smooth, balanced and healthy.
FOUND IN
WILDCRAFTED · NEW ZEALAND
Pōhutukawa Bark Extract
Metrosideros excelsa
Pōhutukawa is an evergreen tree native to New Zealand, recognized for the crimson flowers that appear along its coastal landscape. WYLDER’s extract is made from Pōhutukawa bark harvested in Kawhia, Waikato.
The bark naturally contains ellagic acid, a polyphenol known for its antioxidant properties. In skincare, antioxidants help neutralize free radicals created by everyday environmental exposure, helping defend against oxidative stress that can contribute to visible dryness, dullness and changes in skin texture over time.
Pōhutukawa bark extract also helps calm and condition the skin. WYLDER uses it to support formulas that leave skin feeling comfortable, nourished and supple while helping maintain a smoother, firmer-looking appearance.
FOUND IN
WILDHARVESTED · CANADA
Chaga Mushroom
Inonotus obliquus
Chaga is a slow-growing fungus found on birch trees across the cold northern forests of Canada. Its distinctive dark exterior is naturally rich in melanin, while the mushroom also contains polysaccharides, polyphenols and triterpenoids.
These compounds give Chaga its strong antioxidant profile, helping defend skin against free radicals created by everyday environmental exposure. Its polysaccharides also contribute moisture-binding and conditioning benefits, helping skin feel hydrated, soft and comfortable.
WYLDER uses wildharvested Canadian Chaga for its combination of antioxidant protection and skin-conditioning care, particularly in formulas designed to keep delicate skin looking smooth, fresh and well rested.
FOUND IN
WILDCRAFTED · NEW ZEALAND
Kawakawa Extract
Piper excelsum
Kawakawa is an evergreen shrub native to New Zealand and a member of the pepper family, recognized by its glossy, heart-shaped leaves. The leaves contain a complex mix of naturally occurring plant compounds, including lignans and amides.
These compounds contribute to Kawakawa’s soothing and protective qualities in skincare. The extract helps calm the look of visible redness and keeps skin feeling comfortable, while supporting its defence against everyday environmental stress.
WYLDER uses wildcrafted New Zealand Kawakawa Extract in formulas designed to soothe, condition and care for skin, making it particularly valuable for delicate or sensitive areas.
FOUND IN
WILDHARVESTED · CANADA
Labrador Tea Extract
Rhododendron groenlandicum
Labrador Tea is an evergreen shrub native to northern forests, wetlands and peatlands across Canada. Its aromatic leaves are rich in naturally occurring polyphenols, including flavonoids and phenolic acids that give the plant its antioxidant properties.
On the skin, these protective compounds help defend against free radicals created by everyday environmental exposure. Labrador Tea also brings conditioning and soothing benefits, helping skin feel comfortable, soft and well cared for.
WYLDER uses wildharvested Canadian Labrador Tea to bring antioxidant protection and restorative botanical care to formulas designed to nourish dry skin and maintain a smooth, supple appearance.
FOUND IN
WILDCRAFTED · NEW ZEALAND
Mānuka Leaf Extract
Leptospermum Scoparium Leaf Extract
Mānuka is an evergreen shrub native to New Zealand, with leaves naturally rich in phenolic compounds that give the plant its protective antioxidant character.
In skincare, these plant compounds help defend against free radicals created by everyday environmental exposure while helping calm and condition the skin. Mānuka Leaf Extract brings a balancing, protective quality to formulas designed to leave skin feeling comfortable and well cared for.
WYLDER uses wildcrafted New Zealand Mānuka Leaf Extract to complement the clarifying action of mineral clays, helping maintain skin comfort while supporting a fresh, balanced appearance.
FOUND IN
NEW ZEALAND
Harakeke Seed Oil
Phormium Tenax Seed Oil
Harakeke is a distinctive New Zealand plant whose seeds yield an exceptionally linoleic-rich oil. Harakeke Seed Oil contains approximately 67–71% linoleic acid, along with oleic acid, tocopherols and phytosterols.
Linoleic acid is an essential fatty acid that helps replenish the skin’s surface lipids and support the moisture barrier. This makes Harakeke Seed Oil especially valuable for softening dryness, reducing moisture loss and keeping skin supple without the weight of a richer oil.
WYLDER uses New Zealand Harakeke Seed Oil for its lightweight nourishment and barrier-supporting lipid profile, helping leave skin balanced, soft and comfortably conditioned.
FOUND IN
- Harakeke Balancing Cleansing Oil
- Arctic Rose Luminous Cleansing Balm
- Blue Tansy Nourishing Cleansing Milk
Sweetgrass Hydrosol
Hierochloe Odorata (Sweetgrass) Distillate
Sweetgrass is an aromatic perennial grass known for its soft, naturally sweet scent with notes reminiscent of fresh hay and vanilla. The hydrosol is created by steam-distilling the fresh grass, capturing its delicate water-soluble aromatic compounds in a lightweight botanical water.
Used as part of the water phase of a facial mist, Sweetgrass Hydrosol helps refresh and condition the skin while giving the formula its distinctive fresh, green character. Its light touch makes it especially suited to a formula designed to replenish hydration throughout the day without weight.
WYLDER uses Sweetgrass Hydrosol at the heart of this facial mist, pairing its refreshing botanical character with moisture-binding ingredients that leave skin feeling soft, comfortable and hydrated.
FOUND IN
- Sweetgrass Hydrating Face Mist
Bakuchiol
Bakuchiol is a plant-derived skincare active known for delivering retinol-like benefits without being a retinoid. It helps improve the visible signs of skin ageing, including fine lines, uneven tone and loss of firmness, while also providing antioxidant support.
Unlike retinol, Bakuchiol works through different biological pathways and is generally considered a gentler option for skin that does not tolerate traditional retinoids well. Clinical studies have shown improvements in wrinkles and pigmentation with topical use, although the body of research remains smaller than that for retinol.
WYLDER uses Bakuchiol to help smooth, brighten and support firmer-looking skin while maintaining the gentle, nourishing character of the formula.
FOUND IN
- Moon Magic Bio-Retinol Face Elixir
Cupuaçu Seed Butter
Theobroma grandiflorum
Cupuaçu Seed Butter is pressed from the seeds of the Cupuaçu fruit, which grows on trees native to the Amazon region. Rich and velvety, it melts readily into the skin to soften dry areas and create a smooth, cushioned feel.
Its fatty acids and naturally occurring plant sterols help condition the skin and reinforce the lipid layer that limits moisture loss. WYLDER uses Cupuaçu Seed Butter to bring lasting nourishment and a plush, supple finish to formulas created for dry and delicate skin.
FOUND IN
- Pōhutukawa Age-Defense Eye Cream
- Arctic Rose Luminous Cleansing Balm
- Manuka Resilience Nourishing Cream
Tremella Mushroom
Tremella fuciformis
Also known as Snow Mushroom, Tremella is naturally rich in polysaccharides, large sugar molecules with an exceptional ability to attract and hold water at the skin’s surface.
In skincare, these polysaccharides act as humectants, helping draw moisture into the skin and reduce water loss. The result is skin that feels more hydrated, supple and comfortable, with a smoother, visibly plumped appearance.
WYLDER uses Tremella Mushroom to deliver lightweight, lasting hydration while supporting the moisture barrier and helping soften the look of dehydration and fine lines.
FOUND IN
- Chaga Awakening Eye Elixir
- Sun Glow Brightening Face Elixir
Rosehip Oil
Rosa Canina Seed Oil
Rosehip Oil is pressed from the seeds of wild rose fruit and is naturally rich in essential fatty acids, particularly linoleic and alpha-linolenic acids. These lipids help replenish the skin’s surface and support the moisture barrier, making the oil especially valuable for dry, depleted or mature skin.
Its naturally occurring tocopherols and other plant compounds add antioxidant support, while the oil’s lightweight texture helps soften and condition without a heavy finish.
WYLDER uses Rosehip Oil to nourish, replenish and smooth the skin, helping maintain a supple, healthy-looking complexion.
FOUND IN
- Willowherb Restorative Face Oil
- Harakeke Balancing Cleansing Oil
- Kawakawa Glow Body Oil
- Moon Magic Bio-Retinol Face Elixir
- Arctic Rose Luminous Cleansing Balm
Gotu Kola Extract
Centella Asiatica Extract
Gotu Kola is a leafy plant rich in triterpenes, including asiaticoside and madecassoside, along with flavonoids and other antioxidant compounds.
In skincare, Gotu Kola Extract helps calm and condition the skin while supporting hydration and the moisture barrier. Its antioxidant compounds also help defend against everyday environmental stress, making it especially useful in formulas designed to keep skin soft, comfortable and balanced.
WYLDER uses Gotu Kola Extract in this gentle cleansing milk to support skin comfort and hydration while complementing replenishing oils and soothing Canadian Fireweed.
FOUND IN
- Blue Tansy Nourishing Cleansing Milk
ANTIOXIDANT NOURISHMENT
Prickly Pear Seed Oil
Opuntia ficus-indica
Prickly pear is a drought-adapted cactus that produces fruit filled with small, oil-rich seeds. The oil pressed from these seeds is naturally rich in linoleic acid and also contains oleic acid, phytosterols and tocopherols, including Vitamin E.
Linoleic acid is an essential fatty acid involved in the lipids that help maintain the skin’s moisture barrier. Prickly pear seed oil replenishes these surface lipids, helping reduce moisture loss while softening dry, delicate skin and keeping it supple and comfortable.
Its naturally occurring tocopherols and plant compounds provide antioxidant protection against everyday environmental stress. WYLDER uses Prickly Pear Seed Oil to nourish and cushion the skin, leaving it feeling smooth, conditioned and well cared for.
FOUND IN
- Pōhutukawa Age-Defense Eye Cream
- Willowherb Restorative Face Oil
CUSHIONING LIPID
Marula Seed Oil
Sclerocarya birrea
Marula seed oil is pressed from the oil-rich kernels found inside the fruit of the Marula tree. Predominantly composed of oleic acid, with palmitic and linoleic acids, it has a silky, emollient quality that spreads easily across the skin.
These fatty acids help replenish and condition the skin’s surface, softening areas of dryness and helping maintain moisture. Its high oleic-acid content gives the oil its rich cushioning feel, leaving skin smooth and supple without a heavy, waxy finish.
Marula seed oil also contains naturally occurring tocopherols and plant sterols. WYLDER uses this nourishing oil to soften, comfort and replenish the skin, particularly in formulas created for dry or delicate areas.
FOUND IN
- Pōhutukawa Age-Defense Eye Cream
- Moon Magic Bio-Retinol Face Elixir
- Arctic Rose Luminous Cleansing Balm
- Manuka Resilience Nourishing Cream
Canadian Glacial Marine Clay
Illite
Canadian Glacial Marine Clay is a mineral-rich clay formed from ancient glacial and marine deposits. Its fine particles have a natural affinity for oil, helping absorb excess sebum and lift surface impurities from the skin.
In a face mask, Illite provides the clarifying action that helps refine the look of congestion and leave skin feeling clean, smooth and refreshed. Its mineral composition also gives the formula its distinctive earthy character.
WYLDER uses Canadian Glacial Marine Clay as the foundation of this detoxifying mask, pairing its oil-absorbing properties with hydrating and conditioning ingredients so skin feels purified without being left depleted.
FOUND IN
- Winged Kelp Detoxifying Face Mask
Bilberry Fruit Extract
Vaccinium myrtillus
Bilberry is a deep blue-purple berry naturally rich in anthocyanins and other polyphenols, plant compounds known for their antioxidant activity.
In skincare, Bilberry Fruit Extract helps defend against free radicals created by everyday environmental exposure while conditioning the skin and supporting a smooth, healthy-looking complexion.
WYLDER uses Bilberry Fruit Extract as part of antioxidant-rich formulas designed to help keep skin comfortable, balanced and well cared for.
FOUND IN
- Pōhutukawa Age-Defense Eye Cream
- Willowherb Restorative Face Oil
- Fireweed Brightening Face Mask
Blueberry Seed Oil
Vaccinium Corymbosum (Blueberry) Seed Oil
Pressed from the tiny seeds of blueberries, this lightweight oil is naturally rich in linoleic and alpha-linolenic acids, essential fatty acids that help replenish the skin’s surface lipids and maintain its moisture barrier.
Blueberry Seed Oil also contains naturally occurring tocopherols and other antioxidant compounds that help defend against everyday environmental stress. It absorbs readily, helping soften dry skin, reduce moisture loss and maintain a smooth, supple feel.
WYLDER uses Blueberry Seed Oil for its balance of lightweight nourishment and antioxidant protection, leaving skin conditioned, comfortable and beautifully soft.
FOUND IN
- Labrador Tea Nourishing Body Oil
- Willowherb Restorative Face Oil
- Tulsi Soothing Face Mist
- Fireweed Brightening Face Mask
Blackcurrant Seed Oil
Ribes Nigrum Seed Oil
Blackcurrant Seed Oil is pressed from the seeds of the deep purple Blackcurrant fruit and is naturally rich in essential fatty acids, including linoleic, alpha-linolenic and gamma-linolenic acids.
This concentrated lipid profile helps replenish the skin’s surface, support the moisture barrier and reduce moisture loss, keeping dry or depleted skin soft, supple and comfortable. Naturally occurring tocopherols and phytosterols add further conditioning and antioxidant support.
WYLDER uses Blackcurrant Seed Oil to restore nourishment and maintain a smooth, resilient-looking complexion without weighing the skin down.
FOUND IN
- Willowherb Restorative Face Oil
- Harakeke Balancing Cleansing Oil
- Moon Magic Bio-Retinol Face Elixir
Meadowfoam Seed Oil
Limnanthes Alba (Meadowfoam) Seed Oil
Pressed from the seeds of the Meadowfoam plant, this lightweight oil is unusually rich in long-chain fatty acids, giving it excellent stability and a smooth, silky feel on the skin.
Meadowfoam Seed Oil helps soften and condition while reinforcing the lipid layer that slows moisture loss. It spreads easily and leaves skin feeling supple and nourished without a heavy or greasy finish.
WYLDER uses Meadowfoam Seed Oil to deliver lasting softness, improve moisture retention and give body formulas their elegant, skin-smoothing finish.
FOUND IN
- Labrador Tea Nourishing Body Oil
- Kawakawa Glow Body Oil
Plum Seed Oil
Prunus domestica
Plum seed oil is pressed from the kernels found inside the fruit’s stone. Naturally rich in oleic and linoleic acids, it replenishes the lipids at the skin’s surface, helping soften dryness, reduce moisture loss and maintain a smooth, supple feel.
The oil also contains naturally occurring tocopherols, phytosterols and squalene, which provide antioxidant and conditioning support. WYLDER uses Plum Seed Oil for its lightweight nourishment and silky texture, leaving skin soft, comfortable and well cared for.
FOUND IN
- Pōhutukawa Age-Defense Eye Cream
- Arctic Rose Luminous Cleansing Balm
Camellia Seed Oil
Camellia Oleifera Seed Oil
Camellia Seed Oil is pressed from the seeds of Camellia oleifera and is naturally rich in oleic acid, a fatty acid known for its softening and emollient properties. Its silky texture spreads easily across the skin, delivering nourishment without a heavy finish.
It helps replenish surface lipids, soften dryness and reduce moisture loss while keeping skin supple and comfortable. Naturally occurring tocopherols, phytosterols and squalene add further conditioning and antioxidant support.
WYLDER uses Camellia Seed Oil to nourish and smooth the skin while giving face oils an elegant, lightweight glide.
FOUND IN
- Willowherb Restorative Face Oil
- Harakeke Balancing Cleansing Oil
Licorice Root Extract
Glycyrrhiza glabra
Licorice root contains naturally occurring flavonoids, including glabridin, valued in skincare for their brightening, antioxidant and soothing properties.
Licorice Root Extract helps improve the look of uneven tone while calming visible redness and supporting a more balanced complexion. Its antioxidant compounds also help defend the skin against everyday environmental stress.
WYLDER uses Licorice Root Extract alongside complementary actives such as niacinamide to leave skin looking brighter, smoother and more even.
FOUND IN
- Pōhutukawa Age-Defense Eye Cream
- Fireweed Brightening Face Mask
Tamarind Seed Extract
Tamarindus Indica Seed Extract
Tamarind Seed Extract is naturally rich in polysaccharides, complex plant sugars with an exceptional ability to attract and hold water at the skin’s surface.
These moisture-binding compounds help replenish hydration and form a light, conditioning film that slows water loss. Skin feels softer and more supple, with a smoother, visibly plumped appearance. Tamarind Seed Extract is recognized cosmetically as both a humectant and skin-conditioning ingredient.
WYLDER uses Tamarind Seed Extract to build lightweight, lasting hydration into formulas designed to leave skin fresh, comfortable and beautifully conditioned.
FOUND IN
- Sweetgrass Hydrating Face Mist
Tulsi Leaf Water
Ocimum Sanctum Leaf Water
Tulsi Leaf Water is a lightweight botanical water distilled from the leaves of Ocimum sanctum, an aromatic plant from the basil family.
Used as part of the water phase of a facial mist, it helps refresh and condition the skin while bringing a soft botanical character to the formula. Tulsi leaves naturally contain antioxidant plant compounds, including rosmarinic acid and flavonoids, which contribute to the plant’s protective profile.
WYLDER uses Tulsi Leaf Water as a soothing, refreshing foundation for this mist, helping skin feel comfortable, balanced and lightly hydrated throughout the day.
FOUND IN
- Tulsi Soothing Face Mist
Winged Kelp
Alaria Esculenta Powder
Winged Kelp is a brown seaweed found in cold northern waters and naturally rich in marine polysaccharides, minerals and antioxidant plant compounds.
These compounds help condition the skin and support hydration, while its antioxidant profile helps defend against everyday environmental stress. Research on Alaria esculenta extracts has also shown strong phenolic and flavonoid content with antioxidant activity, reinforcing its value as a protective marine ingredient.
WYLDER uses Winged Kelp Powder in this mineral-rich mask to help leave skin feeling fresh, smooth and comfortably conditioned while complementing the clarifying action of Canadian Glacial Marine Clay and French Green Clay.
FOUND IN
- Winged Kelp Detoxifying Face Mask
Blue Tansy Flower Oil
Tanacetum Annuum (Blue Tansy) Flower Oil
Blue Tansy is an aromatic flowering plant native to the Mediterranean region. Its essential oil is prized for its vivid blue colour, which comes from chamazulene, a naturally derived compound formed during distillation.
Chamazulene and other naturally occurring compounds in Blue Tansy provide antioxidant and soothing activity, helping calm the look of redness and keep skin feeling comfortable. Its concentrated botanical character also gives formulas their distinctive blue hue and subtle herbaceous aroma.
WYLDER uses Blue Tansy Flower Oil for its calming and antioxidant properties, bringing comfort to formulas designed to leave skin soft, nourished and well cared for.
FOUND IN
- Blue Tansy Nourishing Cleansing Milk
- Labrador Tea Nourishing Body Oil
INSIDE THE FORMULA
Ingredient Glossary
Explore the proven actives and high-performing ingredients behind WYLDER formulas, including how they work on the skin and the visible results they help deliver.
Vitamin C
Glyceryl Ascorbate
Glyceryl Ascorbate is a stable, water-soluble form of Vitamin C that combines antioxidant protection with brightening and hydrating benefits.
It helps defend skin against free radicals created by everyday environmental exposure while supporting a brighter, more even-looking complexion. Unlike pure ascorbic acid, this form of Vitamin C is designed for greater stability in water-based formulas and also contributes moisture-binding benefits.
WYLDER uses Glyceryl Ascorbate to help improve visible radiance and tone while keeping skin hydrated, smooth and comfortable.
FOUND IN
- Sun Glow Brightening Face Elixir
- Moon Magic Bio-Retinol Face Elixir
Niacinamide
Also known as Vitamin B3, niacinamide is a well-studied skincare active that helps strengthen the moisture barrier while improving the visible tone and texture of the skin.
It helps skin retain moisture, visibly brightens dullness and uneven tone, and smooths the look of fine lines. Its balancing and soothing properties also make it effective across a wide range of skin types, including sensitive skin.
WYLDER uses niacinamide to support skin that looks brighter, smoother and more even while feeling hydrated and comfortable.
FOUND IN
- Chaga Awakening Eye Elixir
- Pōhutukawa Age-Defense Eye Cream
- Sun Glow Brightening Face Elixir
- Winged Kelp Detoxifying Face Mask
Hyaluronic Acid
Sodium Hyaluronate
Hyaluronic Acid is a powerful humectant known for its ability to attract and hold water at the skin’s surface, helping improve hydration and soften the look of dehydration lines.
WYLDER uses Sodium Hyaluronate, the salt form of Hyaluronic Acid, to help skin feel smoother, more supple and comfortably hydrated while supporting a plumper, fresher-looking complexion.
FOUND IN
- Pōhutukawa Age-Defense Eye Cream
- Sun Glow Brightening Face Elixir
- Manuka Resilience Nourishing Cream
Tripeptide-29
Peptides are short chains of amino acids used in skincare to support the appearance and condition of the skin. Tripeptide-29 helps smooth the look of fine lines and supports a firmer, more refined appearance.
It works alongside niacinamide, caffeine, humectants and replenishing oils to keep delicate skin hydrated, supple and visibly smooth. WYLDER uses Tripeptide-29 in targeted eye formulas to help skin look rested, firm and well cared for.
FOUND IN
- Chaga Awakening Eye Elixir
- Pōhutukawa Age-Defense Eye Cream
Fruit Acid Complex
Vaccinium Myrtillus Fruit Extract, Saccharum Officinarum Extract, Acer Saccharum Extract, Citrus Aurantium Dulcis Fruit Extract, Citrus Limon Fruit Extract
A blend of Bilberry, Sugar Cane, Sugar Maple, Orange and Lemon extracts that naturally delivers a spectrum of alpha hydroxy acids, including lactic, glycolic, citric, malic and tartaric acids.
These fruit-derived acids help loosen and lift dull surface cells, refining the look of texture and revealing smoother, brighter, more even-looking skin. Used in a rinse-off mask, they provide gentle resurfacing while complementing the formula’s niacinamide, licorice, hibiscus and other brightening ingredients.
WYLDER uses this Fruit Acid Complex to restore visible radiance and smoothness, leaving skin looking fresh, polished and renewed.
FOUND IN
- Fireweed Brightening Face Mask
Caffeine
Caffeine is a well-established skincare active valued for its ability to visibly refresh the eye area. It helps reduce the appearance of puffiness and dark circles, leaving the skin looking brighter, smoother and more awake.
It also provides antioxidant support against everyday environmental stress. WYLDER uses caffeine in targeted eye formulas to help revive the look of the delicate eye area and support a firmer, well-rested appearance.
FOUND IN
- Chaga Awakening Eye Elixir
- Pōhutukawa Age-Defense Eye Cream
Olive Squalane
Squalane is a lightweight emollient derived from olives and designed to closely resemble components naturally present in the skin’s surface lipids. It absorbs easily, softening and smoothing the skin without leaving a heavy or greasy finish.
By replenishing the skin’s lipid layer, squalane helps reduce moisture loss and maintain a supple, comfortable feel. WYLDER uses it to bring lasting softness, support the moisture barrier and give formulas their silky, skin-conditioning texture.
FOUND IN
- Pōhutukawa Age-Defense Eye Cream
- Labrador Tea Nourishing Body Oil
- Willowherb Restorative Face Oil
- Harakeke Balancing Cleansing Oil
- Moon Magic Bio-Retinol Face Elixir
- Winged Kelp Detoxifying Face Mask
Pro-Vitamin B5
Panthenol
Panthenol is a form of Pro-Vitamin B5 known for its ability to attract and hold moisture while helping support the skin’s protective barrier.
As a humectant and skin-conditioning ingredient, it helps reduce moisture loss and keeps skin feeling soft, smooth and comfortable. It is particularly useful in formulas designed to replenish hydration without adding heaviness.
WYLDER uses Panthenol to strengthen hydration and support skin that feels supple, balanced and well cared for.
FOUND IN
- Sun Glow Brightening Face Elixir
Bisabolol
Bisabolol is a naturally derived skin-soothing compound best known as a constituent of chamomile. It is valued in skincare for its ability to calm visible redness and help keep skin feeling comfortable and balanced.
Its soothing properties make it particularly useful alongside more targeted actives, helping support a formula that delivers visible results while remaining gentle on the skin. Bisabolol also provides antioxidant support against everyday environmental stress.
WYLDER uses Bisabolol to calm, condition and comfort the skin while complementing the smoothing and brightening actives in the formula.
FOUND IN
- Moon Magic Bio-Retinol Face Elixir
Sea Buckthorn Fruit Extract
Hippophae Rhamnoides Fruit Extract
Sea Buckthorn is a vivid orange berry naturally rich in carotenoids, flavonoids and other protective plant compounds. Together, they give the fruit its concentrated antioxidant profile and characteristic colour.
In skincare, Sea Buckthorn Fruit Extract helps defend against free radicals created by everyday environmental exposure while conditioning the skin and supporting a smoother, healthier-looking complexion.
WYLDER uses Sea Buckthorn Fruit Extract to bring antioxidant-rich care to restorative formulas, helping skin feel nourished, supple and well cared for.
FOUND IN
- Willowherb Restorative Face Oil
Hibiscus Flower Extract
Hibiscus Sabdariffa Flower Extract
Hibiscus Flower Extract is rich in naturally occurring polyphenols and anthocyanins, antioxidant compounds that help defend the skin against free radicals created by everyday environmental exposure.
Its plant acids and antioxidant profile also help support a brighter, smoother-looking complexion while conditioning the skin and improving the look of dullness and uneven tone.
WYLDER uses Hibiscus Flower Extract to bring antioxidant protection and visible radiance to formulas designed to leave skin fresh, smooth and well cared for.
FOUND IN
- Tulsi Soothing Face Mist
- Fireweed Brightening Face Mask
Spirulina Extract
Spirulina Platensis Extract
Spirulina is a blue-green microalga naturally rich in antioxidant compounds, including phycocyanin and carotenoids. These protective compounds help neutralize free radicals created by everyday environmental exposure.
In skincare, Spirulina Extract helps condition the skin while supporting a fresh, healthy-looking complexion. Its antioxidant-rich composition makes it especially useful in lightweight formulas designed to hydrate, refresh and protect.
WYLDER uses Spirulina Extract to add antioxidant support and conditioning care, helping skin feel soft, comfortable and well hydrated.
FOUND IN
- Sweetgrass Hydrating Face Mist
Argan Kernel Oil
Argania Spinosa Kernel Oil
Argan Kernel Oil is pressed from the kernels of the argan fruit and is naturally rich in oleic and linoleic acids, two fatty acids that help soften, replenish and condition the skin.
It helps support the skin’s lipid barrier, reduce moisture loss and improve suppleness, while naturally occurring tocopherols and other antioxidant compounds help defend against everyday environmental stress.
WYLDER uses Argan Kernel Oil to nourish and smooth the skin while maintaining a soft, elegant finish.
FOUND IN
- Willowherb Restorative Face Oil
Hemp Seed Oil
Cannabis Sativa (Hemp) Seed Oil
Hemp Seed Oil is pressed from the seeds of the hemp plant and is naturally rich in polyunsaturated fatty acids, particularly linoleic acid and alpha-linolenic acid.
These essential fatty acids help replenish the lipids at the skin’s surface, supporting the moisture barrier and helping reduce moisture loss. Hemp Seed Oil also contains naturally occurring tocopherols and phytosterols that add antioxidant and conditioning benefits.
WYLDER uses Hemp Seed Oil to nourish and soften dry skin while maintaining a lightweight, supple feel.
FOUND IN
- Labrador Tea Nourishing Body Oil
Jojoba Seed Oil
Simmondsia Chinensis Seed Oil
Jojoba Seed Oil is a lightweight liquid wax pressed from the seeds of the Jojoba plant. Unlike most plant oils, it is composed primarily of long-chain wax esters, giving it exceptional stability and a smooth, silky affinity with the skin.
It helps soften and condition while creating a light protective layer that slows moisture loss. Its elegant slip leaves skin supple and nourished without a heavy or greasy finish.
WYLDER uses Jojoba Seed Oil to replenish dry skin, support the moisture barrier and give formulas a soft, polished feel.
FOUND IN
- Labrador Tea Nourishing Body Oil
- Willowherb Restorative Face Oil
- Harakeke Balancing Cleansing Oil
- Kawakawa Glow Body Oil
- Arctic Rose Luminous Cleansing Balm
Abyssinian Seed Oil
Crambe Abyssinica Seed Oil
Abyssinian Seed Oil is pressed from the seeds of Crambe abyssinica, an oil-rich plant known for its unusually high concentration of long-chain fatty acids, particularly erucic acid. This distinctive composition gives the oil exceptional slip and a light, silky feel on the skin.
It helps soften and condition the skin while creating a smooth protective layer that slows moisture loss. Naturally occurring tocopherols and phytosterols add further antioxidant and conditioning support.
WYLDER uses Abyssinian Seed Oil to bring lightweight nourishment and elegant glide to body formulas, leaving skin supple, smooth and comfortably moisturized.
FOUND IN
- Labrador Tea Nourishing Body Oil
- Kawakawa Glow Body Oil
Apricot Kernel Oil
Prunus Armeniaca (Apricot) Kernel Oil
Apricot Kernel Oil is pressed from the kernels inside the fruit and is naturally rich in oleic and linoleic acids, two fatty acids that help soften, condition and replenish the skin.
Its emollient profile helps reinforce the skin’s surface lipids and slow moisture loss, making it particularly useful for dry or depleted skin. Naturally occurring tocopherols and phenolic compounds also contribute antioxidant support.
WYLDER uses Apricot Kernel Oil for its silky texture and nourishing feel, helping leave skin smooth, supple and comfortably moisturized.
FOUND IN
- Labrador Tea Nourishing Body Oil
- Harakeke Balancing Cleansing Oil
- Kawakawa Glow Body Oil
- Arctic Rose Luminous Cleansing Balm
Babassu Seed Oil
Orbignya oleifera
Babassu seed oil is pressed from the kernels of the Babassu palm. Naturally rich in lauric acid, it has a soft, silky texture that melts easily into the skin, delivering nourishment without a heavy or greasy feel.
As an emollient, Babassu Seed Oil helps soften the skin and limit moisture loss, leaving it smooth, supple and comfortable. WYLDER uses it to add lightweight cushioning and a refined glide to formulas created for dry and delicate skin.
FOUND IN
- Pōhutukawa Age-Defense Eye Cream
- Arctic Rose Luminous Cleansing Balm
- Manuka Resilience Nourishing Cream
Fractionated Coconut Oil
Caprylic/Capric Triglyceride
Fractionated Coconut Oil is a lightweight emollient made from medium-chain fatty acids. Unlike traditional coconut oil, it has a light, silky texture that spreads easily and absorbs without a heavy or greasy feel.
It helps soften and condition the skin while forming a light protective layer that slows moisture loss. In body oils, it also improves glide and helps other oils distribute smoothly across the skin.
WYLDER uses Caprylic/Capric Triglyceride to create a soft, elegant finish while helping skin stay smooth, supple and comfortably moisturized.
FOUND IN
- Labrador Tea Nourishing Body Oil
- Kawakawa Glow Body Oil
- Blue Tansy Nourishing Cleansing Milk
Rose Flower Water
Rosa Damascena Flower Water
Rose Flower Water is created during the distillation of rose petals, capturing water-soluble aromatic and plant compounds in a light floral water.
In skincare, it helps condition and refresh the skin while providing gentle soothing and antioxidant support. Its water-light character makes it particularly useful in formulas designed to hydrate and comfort without heaviness.
WYLDER uses Rose Flower Water to help leave skin feeling soft, calm and refreshed while complementing the brightening and hydrating actives in the formula.
FOUND IN
- Sun Glow Brightening Face Elixir
- Tulsi Soothing Face Mist
- Fireweed Brightening Face Mask
- Manuka Resilience Nourishing Cream
Cornflower Flower Water
Centaurea cyanus
Cornflower Flower Water is a delicate floral water distilled from the vivid blue flowers of Centaurea cyanus. Long valued in skincare for the eye area, it is known for its gentle soothing and skin-conditioning properties.
Lightweight and refreshing, Cornflower Flower Water helps calm the look of redness and keeps delicate skin feeling soft and comfortable. Its naturally gentle character makes it particularly well suited to formulas created for the sensitive skin around the eyes.
WYLDER uses Cornflower Flower Water to bring a soothing, conditioning layer to the formula, complementing targeted actives and replenishing oils while helping the eye area feel fresh, calm and well cared for.
FOUND IN
- Pōhutukawa Age-Defense Eye Cream
Aloe Leaf Juice
Aloe barbadensis
Aloe Leaf Juice comes from the water-rich inner leaf of the Aloe plant and contains naturally occurring polysaccharides that help bind moisture to the skin.
In skincare, Aloe helps hydrate, soften and condition while keeping skin feeling calm and comfortable. Its lightweight, water-rich character makes it especially useful in formulas designed to deliver moisture without heaviness.
WYLDER uses Aloe Leaf Juice as a hydrating foundation that complements more targeted actives, helping skin feel supple, refreshed and well cared for.
FOUND IN
- Pōhutukawa Age-Defense Eye Cream
- Sun Glow Brightening Face Elixir
- Sweetgrass Hydrating Face Mist
- Tulsi Soothing Face Mist
- Fireweed Brightening Face Mask
- Winged Kelp Detoxifying Face Mask
- Manuka Resilience Nourishing Cream
French Green Clay
Montmorillonite
French Green Clay is a naturally absorbent mineral clay prized for its ability to draw excess oil from the skin and help lift surface impurities. Its fine texture gives cleansing masks their characteristic mineral-rich feel while helping refine the look of congested skin.
WYLDER pairs French Green Clay with Canadian Glacial Marine Clay to strengthen the mask’s clarifying action while hydrating and conditioning ingredients help maintain skin comfort.
The result is skin that feels deeply cleansed, smooth and refreshed without the formula relying on clay alone.
FOUND IN
- Winged Kelp Detoxifying Face Mask
Rosemary Leaf Extract
Rosmarinus Officinalis Leaf Extract
Rosemary Leaf Extract is rich in naturally occurring antioxidant compounds, including rosmarinic acid, carnosic acid and carnosol. These protective plant compounds help defend the skin against free radicals created by everyday environmental exposure.
In skincare, Rosemary Leaf Extract also helps condition the skin and protect surface lipids from oxidative stress, supporting a smoother, healthier-looking complexion.
WYLDER uses Rosemary Leaf Extract for its antioxidant and skin-conditioning benefits, helping maintain skin that feels nourished, balanced and well cared for.
FOUND IN
- Willowherb Restorative Face
- Moon Magic Bio-Retinol Face Elixir
- Winged Kelp Detoxifying Face Mask
Coconut Oil
Cocos Nucifera Oil
Coconut Oil is a rich emollient naturally high in medium-chain fatty acids, particularly lauric acid. Its dense lipid profile helps soften the skin and create a protective layer that slows moisture loss.
In cleansing balms, Coconut Oil also helps dissolve makeup, sunscreen and oil-soluble buildup while maintaining a cushioned, nourishing feel on the skin.
WYLDER uses Coconut Oil to combine effective cleansing with rich conditioning, helping leave skin soft, supple and comfortable after rinsing.
FOUND IN
- Arctic Rose Luminous Cleansing Balm
Sunflower Seed Oil
Helianthus Annuus (Sunflower) Seed Oil
Sunflower Seed Oil is a lightweight plant oil naturally rich in linoleic acid, an essential fatty acid that plays an important role in maintaining the skin’s moisture barrier.
It helps replenish surface lipids, reduce moisture loss and soften dry skin while leaving a smooth, comfortable finish. Sunflower Seed Oil also contains naturally occurring tocopherols, including Vitamin E, which add antioxidant support.
WYLDER uses Sunflower Seed Oil as a nourishing base oil that helps keep skin supple, conditioned and well moisturized without feeling heavy.
FOUND IN
- Labrador Tea Nourishing Body Oil
- Willowherb Restorative Face Oil
- Harakeke Balancing Cleansing Oil
- Kawakawa Glow Body Oil
- Arctic Rose Luminous Cleansing Balm
- Blue Tansy Nourishing Cleansing Milk
Castor Seed Oil
Ricinus Communis Seed Oil
Castor Seed Oil is a rich plant oil with an unusually high concentration of ricinoleic acid, a fatty acid that gives it its distinctive dense, silky texture.
In a cleansing oil, it helps lift oil-soluble buildup while conditioning the skin, giving the formula enough cushion and slip to cleanse without leaving skin feeling depleted. Its emollient properties also help soften the skin and maintain a comfortable, supple feel.
WYLDER uses Castor Seed Oil to bring effective cleansing and rich conditioning together, helping leave skin clean, soft and balanced after rinsing.
FOUND IN
- Harakeke Balancing Cleansing Oil
Oat Amino Acid Cleanser
Sodium Lauroyl Oat Amino Acids
Sodium Lauroyl Oat Amino Acids is a mild cleansing ingredient made with amino acids derived from oat protein. It helps lift daily buildup while maintaining a softer, more conditioned feel than harsher cleansing agents.
Its gentle cleansing action makes it particularly well suited to formulas designed for dry or sensitive skin, helping remove impurities without leaving skin feeling stripped or tight.
WYLDER uses Sodium Lauroyl Oat Amino Acids alongside Decyl Glucoside in the Blue Tansy Nourishing Cleansing Milk to create a light, effective cleanse that leaves skin soft, calm and comfortable.
FOUND IN
Blue Tansy Nourishing Cleansing Milk
Vitamin E
Tocopherol
Vitamin E is an oil-soluble antioxidant naturally present in many plant oils. In skincare, it helps defend against free radicals created by everyday environmental exposure while conditioning the skin and supporting a soft, supple feel.
WYLDER uses Tocopherol alongside replenishing oils and butters to strengthen a formula’s antioxidant support and help maintain skin that feels comfortable, nourished and smooth.
FOUND IN
- Pōhutukawa Age-Defense Eye Cream
- Labrador Tea Nourishing Body Oil
- Willowherb Restorative Face Oil
- Harakeke Balancing Cleansing Oil
- Kawakawa Glow Body Oil
- Moon Magic Bio-Retinol Face Elixir
- Arctic Rose Luminous Cleansing Balm
- Winged Kelp Detoxifying Face Mask
- Blue Tansy Nourishing Cleansing Milk
- Manuka Resilience Nourishing Cream
Glycerin
Glycerin is a powerful humectant that attracts water and helps hold it within the skin, improving hydration and reducing the dry, tight feeling that comes with moisture loss.
By supporting water balance at the skin’s surface, Glycerin helps keep skin soft, supple and comfortable while reinforcing the moisture barrier. It works especially well alongside oils, squalane and other humectants to create hydration that feels balanced rather than heavy.
WYLDER uses Glycerin throughout its formulas as a reliable foundation for lasting hydration and smooth, well-conditioned skin.
FOUND IN
- Pōhutukawa Age-Defense Eye Cream
- Sweetgrass Hydrating Face Mist
- Winged Kelp Detoxifying Face Mask
- Blue Tansy Nourishing Cleansing Milk