Fireweed Brightening Face Mask
Soften I Replenish I Brighten
Fireweed · Niacinamide · Kawakawa · Licorice Root
A gentle gel mask that brightens and refines the complexion, softens the look of dark spots and leaves skin visibly smoother and more luminous.
Free Shipping on Orders $74+ · Ships within 2 business days
30-Day Happiness Guarantee
Made in Canada · Vegan · Cruelty-Free
The Details
A gentle brightening mask built on AHAs and Niacinamide, two of skincare's most trusted brighteners, with soothing botanicals at its core. Our WYLD Botanical Complex brings together wildharvested Canadian Fireweed and New Zealand Kawakawa to help keep the complexion calm and comfortable.
Licorice Root softens the appearance of dark spots and supports a clearer, more radiant tone, while Aloe Vera and Rose Water hold everything in a calm, hydrating base.
The Fruit Acid Complex combines fruit extracts and exfoliating acids, chosen for how effectively they refine skin. Paired with Niacinamide, the mask smooths texture and leaves the complexion clearer, softer and more radiant.
Skin Benefits
- Brightens and evens the complexion
- Softens the appearance of dark spots
- Smooths and refines the look of uneven texture
- Supports a clearer, more radiant tone
- Leaves skin feeling softer to the touch
Standard Size · 45 ml / 1.5 fl oz · Glass Jar
The Ritual
A weekly ritual that leaves the complexion brighter, smoother, and visibly refined.
Apply a thin, even layer to clean, dry skin. Avoid the eye area.
Leave on for 10 to 15 minutes.
Rinse thoroughly with warm water. Follow with your usual moisturizer.
LASTS: Standard Size · Approximately 14–16 weeks with weekly use
PAIR WITH: Manuka Face Cream
Active Ingredients
Fireweed Extract
Naturally rich in soothing and antioxidant plant compounds, Fireweed helps calm and comfort the complexion. It brings gentle botanical care to this brightening and refining mask.
Kawakawa Extract
Valued for its naturally soothing plant compounds, Kawakawa helps keep the complexion feeling calm and balanced, complementing the mask's refining actives.
Fruit Acid Complex
A blend of fruit extracts and exfoliating acids that helps lift away dull surface buildup, leaving skin visibly smoother, clearer and more radiant after rinsing.
Licorice Root
One of the most trusted plant brighteners in skincare. Licorice Root softens the appearance of dark spots and supports an even, luminous tone across the complexion.
Full Ingredients List +
* Wildcrafted / ° Organic / + Essential Oil Component
OUR SIGNATURE BLEND
The WYLD Botanical Complex
The heart of every WYLDER formula.
Every WYLDER formula draws from the WYLD Botanical Complex, our signature blend of whole-plant infusions made with wildharvested Canadian and wildcrafted New Zealand botanicals. By working with the plant as a whole, the Complex brings together a broad spectrum of antioxidant, soothing and nourishing plant compounds to support visible results and skin that looks balanced, well cared for and more resilient.
FAQ
How often should I use Fireweed?
Use Fireweed once or twice a week. If you're new to exfoliating acids, begin with once a week and adjust based on how your skin responds.
Is Fireweed suitable for sensitive skin?
Fireweed combines exfoliating acids with soothing botanicals, but sensitive skin can respond differently to active treatments. We recommend patch testing before use and avoiding application to irritated or compromised skin.
Where does Fireweed fit into my routine?
Use Fireweed after cleansing and before your serum or moisturizer. Leave on for 10 to 15 minutes, rinse thoroughly, then follow with Manuka or your preferred moisturizer. Apply broad-spectrum SPF during the day.